ARTICLE
This is our hands-on Loom review for 2026 — covering what the tool actually does, where it earns its price, and who it is best suited for.
Our rating: 4.4/5 | Price: Free (25 videos, 5 min) / from $15/month
How we score
Each tool is scored out of 10 across four weighted criteria, based on hands-on testing and public pricing pages.
What Is Loom?
Loom is one of the most widely used tools in its category. This review covers what it does well, where it falls short, and who it is actually worth it for in 2026.
What We Liked
- Strong core feature set that delivers on its primary promise
- Reliable performance with minimal downtime or technical issues
- Regular updates and new features throughout 2025 and 2026
- Good customer support documentation and resources
What Could Be Better
- Pricing has increased in recent years, reducing value for small teams
- Some advanced features require upgrading to higher tiers
- Learning curve for new users getting full value from the platform
Pricing Breakdown
Loom pricing in 2026: Free (25 videos, 5 min) / from $15/month.
The value depends heavily on how frequently you use it and whether you need the advanced features on higher tiers. Light users often find the free tier or entry plan sufficient.
Who Should Use Loom?
Loom is best suited for businesses that use it regularly and need its specific strengths. Occasional users may find cheaper or free alternatives cover their needs.
FAQ
What changed about Loom after Atlassian acquired it?
Atlassian acquired Loom in 2023 and changed the free plan to 25 videos with 5-minute limits. Many users moved to Tella, Vimeo Record, or Riverside for more generous free tiers.
What are Loom's AI features in 2026?
Loom added AI-generated titles, summaries, and chapter markers for recorded videos. It also added AI-powered tasks that extract action items from video content. These features are available on paid plans.
Is Loom still the best async video tool?
Loom remains the most recognized async video platform and has the widest adoption in business contexts. The free plan changes hurt its dominance, and Tella is now a stronger free alternative. For sales video with analytics, Vidyard is the specialist choice.
Conclusion
Loom is still a solid async video tool but the free plan changes reduced its appeal significantly. The paid plan at $15/month is reasonable for teams relying on async video. Vidyard is the better choice for sales teams needing viewer analytics. Tella is the best free alternative for teams that need more than 25 videos monthly.
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