ARTICLE
When the market leader does not fit your workflow or budget, the right alternative depends on your specific use case. Here is how the top options compare.
Best overall alternative: HubSpot
Comparison Table
| Tool | Best For | Pricing | Rating |
|---|---|---|---|
| HubSpot | All-in-one CRM with marketing, sales, and service | Free / from $20/seat/mo | 4.6 |
| Zoho CRM | Feature-rich CRM at the lowest price point | Free / from $14/user/mo | 4.5 |
| Close | Sales-only CRM with built-in calling and SMS | From $49/mo | 4.5 |
| Freshworks CRM | Modern AI-powered CRM with free tier | Free / from $15/user/mo | 4.4 |
| Attio | Data-driven modern CRM for B2B teams | Free / from $34/mo | 4.5 |
| Monday CRM | Visual CRM on the monday.com platform | From $12/seat/mo | 4.4 |
| Streak | CRM built directly inside Gmail | Free / from $15/user/mo | 4.3 |
How we score
Each tool is scored out of 10 across four weighted criteria, based on hands-on testing and public pricing pages.
HubSpot
HubSpot is worth evaluating for teams whose primary need is all-in-one crm with marketing, sales, and service.
Best for: All-in-one CRM with marketing, sales, and service.
Pricing: Free / from $20/seat/mo.
Zoho CRM
Zoho CRM is worth evaluating for teams whose primary need is feature-rich crm at the lowest price point.
Best for: Feature-rich CRM at the lowest price point.
Pricing: Free / from $14/user/mo.
Close
Close is worth evaluating for teams whose primary need is sales-only crm with built-in calling and sms.
Best for: Sales-only CRM with built-in calling and SMS.
Pricing: From $49/mo.
Freshworks CRM
Freshworks CRM is worth evaluating for teams whose primary need is modern ai-powered crm with free tier.
Best for: Modern AI-powered CRM with free tier.
Pricing: Free / from $15/user/mo.
Attio
Attio is worth evaluating for teams whose primary need is data-driven modern crm for b2b teams.
Best for: Data-driven modern CRM for B2B teams.
Pricing: Free / from $34/mo.
Monday CRM
Monday CRM is worth evaluating for teams whose primary need is visual crm on the monday.com platform.
Best for: Visual CRM on the monday.com platform.
Pricing: From $12/seat/mo.
Streak
Streak is worth evaluating for teams whose primary need is crm built directly inside gmail.
Best for: CRM built directly inside Gmail.
Pricing: Free / from $15/user/mo.
FAQ
What is Pipedrive best known for?
Pipedrive pioneered the visual sales pipeline CRM — a drag-and-drop kanban board for managing deals. It is still the clearest, simplest pipeline view in CRM.
Is HubSpot better than Pipedrive?
HubSpot covers more — marketing, service, and sales in one platform — but becomes expensive fast. Pipedrive is better value for pure sales pipeline management without needing a full marketing suite.
What is the cheapest Pipedrive alternative?
Zoho CRM's free plan covers up to 3 users with basic pipeline management. Freshworks CRM also offers a free tier with AI lead scoring.
Conclusion
HubSpot is the most complete Pipedrive alternative when you need marketing and support alongside sales. Zoho CRM wins on price per feature. Close is the specialist pick for high-volume outbound sales teams. Attio is the modern alternative for B2B teams wanting flexible data models.
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